SPA differentiates itself by focusing on what it knows best: patients, oncology, respiratory and HIV
SPA understands that one must have a friendly and empathetic environment in order to garner meaningful patient insights. It is not sufficient to merely adjust a medical discussion guide to cater to end-users. Through its founder's extensive experience with community counseling and programs, SPA has developed a unique approach to patient market research in pharmaceutical, biotech and other healthcare settings. Please contact us to get more details on SPA's patient research philosophy.
Therapeutic Knowledge Advantage
SPA concentrates on difficult therapeutic areas such as oncology, HIV and respiratory. Oncology and HIV are unique therapeutic areas due to the constant stream of new data and the usage of combination therapies.
During oncology market research, the moderator needs to steer doctors between adjuvant and metastatic settings. In HIV, the moderator must understand more than six classes and numerous mutations. Primary care physicians often confuse COPD with asthma. In all, you need a moderator who can navigate through these and other disease-specific complications to deliver insightful results.
At SPA, there is only one senior point of contact through each stage of the project: study design proposal, moderation, analysis, and reporting. This personalized approach not only provides better continuum but also maximizes time effectiveness, accountability and quality of your project.
"This [project] generates questions that we didn't have before. It shines a light on areas we haven't thought of." - senior executive of a client organization